Design Principles
From complexity to simplicity.
Everyday Experiences
Only tackle everyday activities that appear to be overly complex.
Determine the essence and value of the activity.
Determine if the user can engage in a mindful way.
Rethink how the activity can be redesigned from fundamental principles.
User Experience
Take account of the entire user experience, including preceding and subsequent activities (such as, procuring the product, preparation, storage, maintenance, and replacement).
Address all aspects of the user experience, including the functional, tactile, aesthetic and intellectual dimensions.
Minimize resource demands, particularly money and time.
Immortal Products
Strive to create immortal products through simplification and materials selection.
Minimize packaging requirements.
Select materials that minimize total environmental impact.
“It is only our arrogance that prompts us to find unnecessarily complicated answers to simple problems.”